Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Sunday, 21 April 2013

Google's first-quarter results show mobile ad sales stabilising



Google's latest quarterly results provided further proof that the Internetsearch leader is figuring out how to make more money as Web surfers migrate from personal computers to mobile devices.
The first-quarter numbers released Thursday show that a recent decline in Google's average ad prices is easing. That's an indication that marketers are starting to pay more for the ads that Google distributes to smartphones and tablet computers.
Mobile ads so far have fetched less money than those viewed on the larger screens of laptop and desktop computers. Google's average price, or the "cost per click" to advertisers, has fallen from the previous year in six consecutive quarters, including the opening three months of the year.
But the latest decrease in average ad prices was just 4%. By comparison, Google's average ad price fell by 6% during the final three months of last year and by 12% during last year's first quarter.
Google's stock increased $4.09, or 0.5%, to $770 in extended trading after the numbers came out.

Your life in 2033


Imagine you are an urban professional living in a western city a few decades from now. An average morning might look something like this:
Your apartment is an electronic orchestra and you are the conductor. With simple flicks of the wrist and spoken instructions, you can control temperature, humidity, ambient music and lighting. You are able to skim through the day's news on translucent screens while a freshly cleaned suit is retrieved from your automated closet. You head to the kitchen for breakfast and the translucent news display follows, as a projected hologram hovering just in front of you. You grab a mug of coffee and a fresh pastry, cooked to perfection in your humidity-controlled oven, and skim new emails on a holographic tablet projected in front of you. Your central computer system suggests a list of chores your housekeeping robots should tackle today, all of which you approve.There will be no alarm clock in your wake-up routine – at least, not in the traditional sense. Instead, you'll be roused by the aroma of freshly brewed coffee, by light entering your room as curtains open automatically, and by a gentle back massage administered by your hi-tech bed. You're more likely to awake refreshed, because inside your mattress there's a special sensor that monitors your sleeping rhythms, determining precisely when to wake you so as not to interrupt an REM cycle.
You pull up notes for a presentation you'll give later that day to important new clients abroad. All of your data – from your personal and professional life – is accessible through all of your various devices, as it's stored in the cloud, a remote digital-storage system with near limitless capacity. You own a few different and interchangeable digital devices; one is the size of a tablet, another the size of a pocket watch, while others might be flexible or wearable. All will be lightweight, incredibly fast and will use more powerful processors than anything available today.
Self-driving carThe Google self-driving car makes its way through the streets of in Washington DC in May 2012. According to Google's Eric Schmidt, such cars, and other robots, will be part of everyday life in the not too distant future. Photograph: AFP/Getty Images
As you move about your kitchen, you stub your toe, hard, on the edge of a cabinet – ouch! You grab your mobile device and open the diagnostics app. Inside your device there is a tiny microchip that uses low-radiation submillimetre waves to scan your body, like an x-ray. A quick scan reveals that your toe is just bruised, not broken. You decline the invitation to get a second opinion at a nearby doctor's office.
There's a bit of time left before you need to leave for work – which you'll get to by driverless car, of course. Your commute will be as productive or relaxing as you desire.
Before you head out, your device reminds you to buy a gift for your nephew's upcoming birthday. You scan the system's proposed gift ideas, derived from anonymous, aggregated data on other nine-year-old boys with his profile and interests, but none of the suggestions inspires you. Then you remember a story his parents told you that had everyone 40 and older laughing: your nephew hadn't understood a reference to the old excuse "a dog ate my homework"; how could a dog eat his cloud storage drive? You do a quick search for a robotic dog and buy one with a single click. In the card input, you type: "Just in case." It will arrive at his house within a five-minute window of your selected delivery time.
You think about having another cup of coffee, but then a haptic device ("haptic" refers to technology that involves touch and feeling) that is embedded in the heel of your shoe gives you a gentle pinch – a signal that you'll be late for your morning meeting if you linger any longer.
Being able to do more in the virtual world will make the mechanics of our physical world more efficient. As digital connectivity reaches the far corners of the globe, new users will employ it to improve a wide range of inefficient markets, systems and behaviours, in both the most and least advanced societies. The resulting gains in efficiency and productivity will be profound, particularly in developing countries, where technological isolation and bad policies have stymied growth and progress for years.
The accessibility of affordable smart devices, including phones and tablets, will be transformative in these countries. Consider the impact of basic mobile phones for a group of Congolese fisherwomen today. Whereas they used to bring their daily catch to the market and watch it slowly spoil as the day progressed, now they keep it on the line, in the river, and wait for calls from customers. Once an order is placed, a fish is brought out of the water and prepared for the buyer. There is no need for an expensive refrigerator, no need for someone to guard it at night, no danger of spoiled fish losing their value (or poisoning customers) and no unnecessary overfishing. The size of these women's market can even expand as other fishermen in surrounding areas coordinate with them over their own phones. As a substitute for a formal market economy (which would take years to develop), that's not a bad work-around for these women or the community at large.
Mobile phones are transforming how people in the developing world access and use information, and adoption rates are soaring. There are already more than 650m mobile phone users in Africa, and close to 3bn across Asia. The majority of these people are using basic-feature phones – voice calls and text messages only – because the cost of data service in their countries is often prohibitively expensive. This will change and, when it does, the smartphone revolution will profoundly benefit these populations.
What connectivity also brings, beyond mobile phones, is the ability to collect and use data. Data itself is a tool, and in places where unreliable statistics about health, education, economics and the population's needs have stalled growth and development, the chance to gather data effectively is a game-changer. Everyone in society benefits, as governments can better measure the success of their programmes, and media and other nongovernmental organisations can use data to support their work and check facts.
And the developing world will not be left out of the advances in gadgetry and other hi-tech machinery. Even if the prices for sophisticated smartphones and robots remain high, illicit markets such as China's expansive shanzhai network for knock-off consumer electronics will produce and distribute imitations that bridge the gap.
Google glassesGoogle glasses are as nothing compared with what Eric Schmidt predicts for future domestic computers. Photograph: Camera Press
In "additive manufacturing", or 3D printing, machines can actually "print" physical objects ultra-thin layer by ultra-thin layer. Communal 3D printers in poor countries would allow people to make whatever tool or item they require from open-source templates. In wealthier countries, 3D printing will be the perfect partner for advanced manufacturing. New materials and products will all be built uniquely to a specification from the internet and on demand by a machine run by a sophisticated, trained operator.
As for life's daily tasks, information systems will free us of many small burdens that today add stress and chip away at our mental focus. Our own neurological limits, which lead us to forgetfulness and oversights, will be supplemented by information systems designed to support our needs. Two such examples are memory prosthetics – calendar reminders and to-do lists – and social prosthetics, which instantly connect you with your friend who has relevant expertise in whatever task you are facing.
By relying on these integrated systems, we'll be able to use our time more effectively each day – whether that means having a "deep think", spending more time preparing for an important presentation or guaranteeing that a parent can attend his or her child's football match without distraction.
Yet despite these advancements, a central and singular caveat exists: the impact of this data revolution will be to strip citizens of much of their control over their personal information in virtual space, and that will have significant consequences in the physical world.
In the future, our identities in everyday life will come to be defined more and more by our virtual activities and associations. Our highly documented pasts will have an impact on our prospects, and our ability to influence and control how we are perceived by others will decrease dramatically. The potential for someone else to access, share or manipulate parts of our online identities will increase, particularly due to our reliance on cloud-based data storage.
The basics of online identity could also change. Some governments will consider it too risky to have thousands of anonymous, untraceable and unverified citizens. Your online identity in the future is unlikely to be a simple Facebook page; instead, it will be a constellation of profiles, from every online activity, that will be verified and perhaps even regulated by the government. Imagine all of your accounts – Facebook, Twitter, Skype, Google+, Netflix, newspaper subscription – linked to an "official profile".
Identity will be the most valuable commodity for citizens in the future, and it will exist primarily online. We will see a proliferation of businesses that cater to privacy and reputation concerns. We will even see the rise of a new black market, where people can buy real or invented identities.
Without question, the increased access to people's lives that the data revolution brings will give some repressive autocracies a dangerous advantage in targeting their citizens. Yet demand for tools and software to help safeguard citizens living under digital repression will give rise to a growing and aggressive industry. And that is the power of this new information revolution: for every negative, there will be a counter-response that has the potential to be a substantial positive. More people will fight for privacy and security than look to restrict it, even in the most repressive parts of the world.

Monday, 18 March 2013

Google boss Eric Schmidt to visit Burma


The Google boss Eric Schmidt is to visit Burma next week, a country of great untapped internet and mobile phone potential.  

Google's executive chairman will be the first tech company boss to visit since reforms that prompted Western nations to ease sanctions following decades of military dictatorship.
Since Burma's military stepped aside and a quasi-civilian government was installed in 2011, setting off a wave of political and economic reforms, the country has enjoyed a surge of interest from overseas businesses.
The country - also known as Myanmar - is the last virgin territory for businesses in Asia, with untapped markets including the telecoms sector: mobile penetration in the country of 60 million is estimated to be only 5-10 per cent.
The country's planned modernisation of telecoms infrastructure and expected boom in mobile phone usage will pave the way for the entry of companies such as Google, which could profit greatly through sales of cheap smartphones built around its Android platform.
"Eric (Schmidt) is visiting several countries in Asia to connect with local partners and Googlers who are working to improve the lives of many millions of people across the region by helping them get online and access the world's information for the first time in the next few years," Google said in a statement. His trip will also take in India.  

Wednesday, 13 March 2013

Google Analytics: if the EU turns nasty, it could cripple UK businesses


The search giant has a proud history of helping small businesses: with Gmail, Maps and Docs, it has helped make it easy, and free, for companies to step into the digital economy. At Mountain View last week, this took a new step forward with the release of Universal Analytics, which will allow firms to collect and analyse all digital business intelligence, from telephone calls to barcode scans, using their popular Google Analyticstool. Previously, users could only examine web data; now, they can stitch together all their users' activity, from several different devices and media, giving what is known in the trade as a "single customer view".
This will allow firms to deal far more easily with the tangled spaghetti-ball of information that the "big data" revolution has provided. But it's far from clear how the EU will see it, from a legal point of view.
Until last year, Google were told that their analytics product was illegal in Germany. There is still huge confusion over the application of the stringent EU web privacy legislation in different member states, something that Google say is the responsibility of the end user. Clancy Childs, the product manager for Google Analytics, was keen to stress at the launch that the tool will not be allowed to collect any personally identifiable information; usernames and customer IDs can be used, but if you use it to collect private data, such as email or home addresses, then you will have your data deleted. But whether that will satisfy the European bureaucrats is unclear.
Which is worrying, for both Google and businesses. More than half of the world's top million websites have already installed Google Analytics. The free-to-install platform has helped websites measure their marketing and content performance since Google acquired it in 2005, and by extending its functionality, Google are effectively challenging an business-software group that includes Oracle and IBM.
Of course, as with so many of Google's products, "free" has its limits: once you hit a certain level of usage, the data becomes sampled unless you invest in their Premium product. But this "freemium" model has worked well enough in the past that they confidently expect a large number of businesses to be signing up, because a user-friendly way of accessing big data will make a real difference to how companies operate.
But as I've written before, if the EU clamps down over privacy even where no personal information is revealed, it will cripple a booming sector of the British economy. Businesses everywhere will be watching closely to see whether Google's Universal Analytics can jump through their hoops.

Google hit by $7m Street View fine for harvesting data


Google has agreed to pay a record $7 million fine after its Street View cars collected passwords and other personal data from home Wi-Fi networks.

Google said the incident was a mistake and that the collected data was not used by the web giant.
The company said the data, collected between 2008 and 2010 across the US, was taken due a piece of experimental computer code included in the Street View mapping cars’ software.
In agreeing the settlement with 38 US states, Google did not acknowledge that it had broken any laws, but made a so-called “assurance of voluntary compliance”.
The $7m (£4.7m) fine, which will be split among the states involved in the investigation, represents a tiny fraction of Google's roughly $50.2 billion revenue and $10.7bn net income in 2012.
Marc Rotenberg, of the non-profit privacy advocacy group the Electronic Privacy Information Center, said that the fine represents the largest in US history for violations of internet privacy.

Tuesday, 12 March 2013

Google issues warning over state email spying


Google will warn users if it believes their email account is the target of state-sponsored spying, in a move designed to protect activists, journalists and political figures online.

Users of the web giant’s free Gmail email service have been attacked by hackers believed to be working for the Chinese government, although Beijing angrily denied involvement. Those targeted included democracy activists, the personal email accounts of American and South Korean officials and military personnel.
Now Google will warn such vulnerable users and encourage them to tighten their security settings.
“We are constantly on the lookout for malicious activity on our systems, in particular attempts by third parties to log into users’ accounts unauthorised,” said Eric Grosse, Google’s vice president of security engineering.
“When we have specific intelligence - either directly from users or from our own monitoring efforts - we show clear warning signs and put in place extra roadblocks to thwart these bad actors.”
A new red warning bar will appear at the top of threatened users’ Google accounts.

Google Street View 'shows homes despite privacy requests'


Google has been accused of “sheer arrogance” by security-conscious residents of Carshalton in Surrey after it apparently ignored requests for privacy and published photographs of their homes from its Street View service.

More than half a dozen homeowners in Warnham Court Road asked the web giant not to post images of their properties online after it introduced Street View to Britain in 2009 over fears they could be used by burglars. Google duly removed the photographs.
When Tim Jury, a company director, recently checked on the website, however, he found the Street View car had revisited Warnham Court Road and updated the web with unfettered views of his and neighbours’ homes.
“I think it’s plain wrong,” he said. “We had a leaflet from the police a few days ago saying there had been 13 burglaries in the area and people are worried about security.”
“Google is a technology company; it ought to be easy for them to ensure they keep blurring properties when they update the images.”
Mr Jury was forced to reapply for the image of his house, and that of an elderly neighbour who des not have internet access, to be blurred. He repeatedly asked Google why it had published them despite his earlier request but received no reply

Sunday, 10 March 2013

Google aims to replace passwords with ID ring


The struggle to remember several long and increasingly complicated passwords simply to carry out everyday web tasks could soon become a thing of the past, if Google gets its way and introduces a ring that can confirm your identity online.

In a research paper, two security experts at the web giant have outlined a future in which the main way of guaranteeing we are who we say we are online will be possession of a physical token, perhaps embedded in smartphones or even jewellery.
They have added to growing claims that passwords are both inherently insecure and increasingly impractical.
To more make them more difficult for criminals to guess, web services have forced people to use longer passwords with different types of characters, but that also makes them more difficult to remember. To add to the headache, experts also advise against using the same password for different services, to reduce the impact if one is hacked.
“Along with many in the industry, we feel passwords and simple bearer tokens such as cookies are no longer sufficient to keep users safe,” said Google vice president of security Eric Grosse and engineer Mayank Upadhyay, in an article to be published in an engineering journal.
Cookies are small text files issued by websites to web browser software to keep visitors logged in once they have entered their password.

Google Maps facing ban in Germany


The German courts are on the point of banning Google Maps over a patent dispute with Microsoft.

A judge in Munich has told Google and its subsidiary Motorola Mobility that he is inclined to hold them responsible for infringing a key mapping patent, it has been reported.
The patent refers to “a computer system for identifying local resources”, according to patent expert Florian Mueller.
Google has been unable to convince the court that the patent does not apply to the technology used in its mapping services.
Microsoft is seeking - and very likely to obtain, according to Mr Mueller – an injunction against the Google Maps service.
In order to comply with the likely injunction, Google would have to disable Google Maps from all computers using a German IP address.

German 'Google tax' to force search engines to pay for showing news extracts


A law has been passed in the German parliament that will force search engines such as Google and other news aggregators to pay royalties to publishers for showing extracts of their articles in search results.

Google Glass: the scientists behind Google's augmented reality glasses

From Terminator-style enhanced contact lenses to robot carers, the scientists behind Google Glass have created some eye-popping inventions, writes Shona Ghosh.

Google wants to change the world – but do we want to be changed?

There has rarely been a single item of technology that has caught public interest as much as the launch of the Apple iPhone did in 2007. Google's wearable technology Project Glass is now looking to capture that same interest.
By overlaying information into a heads-up display, users can access an Android OS while going about their day. A new promotional video shows happy Californians skydiving, enjoying ballet and flying lessons, all the time being augmented by hands-free image and video capture.
Fifteen million views in its first week on YouTube show that the Google augmented reality glasses have overtaken the iWatch as the most coveted piece of wearable technology that you can't own yet. There has also been an influx of ideas on social media sites speculating around possible uses for the kit. But will Project Glass be a commercial success?