Google's latest quarterly results provided further proof that the Internetsearch leader is figuring out how to make more money as Web surfers migrate from personal computers to mobile devices.
The first-quarter numbers released Thursday show that a recent decline in Google's average ad prices is easing. That's an indication that marketers are starting to pay more for the ads that Google distributes to smartphones and tablet computers.
Mobile ads so far have fetched less money than those viewed on the larger screens of laptop and desktop computers. Google's average price, or the "cost per click" to advertisers, has fallen from the previous year in six consecutive quarters, including the opening three months of the year.
But the latest decrease in average ad prices was just 4%. By comparison, Google's average ad price fell by 6% during the final three months of last year and by 12% during last year's first quarter.
Google's stock increased $4.09, or 0.5%, to $770 in extended trading after the numbers came out.
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