Scientists have produced an academic study that tells Twitter users what they need to do in order to gain more followers.
Researchers at the Georgia Institute of Technology studied data from over 500 Twitter users over a 15-month period.
After studying more than half a million tweets, the conclusion was that “expressing negative sentiments in tweets is the second most harmful factor to growing a Twitter audience.”
In other words, if you want more followers, try not to say mean things. This is certainly not an approach adopted by the comedian Frankie Boyle, who has almost 1.3 million followers.
During the study, the researchers recorded each user’s growth in followers and analysed a link between the size of the increase and the content of the tweets.
Scientists C.J. Hutto, Eric Gilbert and Sarita Yardi called the study the “first longitudinal study of audience growth on Twitter to combine such a diverse set of theory inspired variables,” according to The Poynter Institute.
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